The number one secret to deliver a high-value API

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The number one secret to deliver a high-value API

Postby Nikolay.Gekht » Tue Jan 07, 2020 10:51 pm

In the modern, highly computerized economy, API clients often generate more volume and value than regular customers. For example, in the stock market, API clients create up to 90% of the volume. The business that can provide better API has a significant competitive edge. But too often, public APIs are ugly duckling among all the products offered to the clients.

Our company delivered many successful APIs to our clients and helped to improve many existing APIs. At the very beginning of this business, we got our first API related contract, we started to collect metrics, and the initial impression was shocking:

  • Up to 80% of first-time users couldn’t successfully incept API. That completely scared away the most of the users unless they had no choice and ultimately had to use this API.
  • Up to 90% of all support requests were about the implementation of simple technical tasks.
  • The lead time before the developers started to implement the business side was 2 to 10 weeks.
  • The delivery time of a typical API-based product was 4 to 25 weeks.

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